
My rating: 4 of 5 stars
Could the average person be seduced by a religious or political cult/extremist cell? The book gives great details on the psychological techniques used to recruit and exploit naive persons. The BITE strategy discussed in the book provides a framework that an individual can use to understand any group using deceptive practices to lure others. From college students to multi level marketing program participants, this book shows how easily a vulnerable person can be seduced by a sex trafficker, religious leader, or business executive. A very interesting read.
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